The Land Transportation Office (LTO) is currently holding the Mothers Advocating Road Safety (M-A-R-S) Campaign in Marikina City. Held from July 9 to 10, 2024, the event aims to promote road safety awareness to all road users.
This latest campaign falls under the Road Safety Program, which is spearheaded by LTO Chief, Assistant Secretary Atty. Vigor D. Mendoza II. The first day was carried out by the LTO Traffic Safety Training and Advocacy Section, led by Ms. Beverly C. Sabela.
Image Credit: Land Transportation Office – Philippines / Facebook
“M-A-R-S” Campaign Kicks Off in Marikina City
Based on a Facebook post by the Land Transportation Office – Philippines, the M-A-R-S campaign aims to engage mothers in the agency’s advocacy. Since mothers are considered as their children’s “first teachers,” they are able to provide valuable guidance, especially in the aspect of road safety.
Image Credit: Land Transportation Office – Philippines / Facebook
Asst. Sec. Mendoza encouraged all participants of the M-A-R-S campaign to spread knowledge to their families and communities. He also called on them to be good examples in demonstrating road safety.
Notably, this event falls under the “Bagong Pilipinas” movement led by President Ferdinand “Bongbong” Marcos, Jr. It is carried out by the LTO, with the guidance of Department of Transportation (DOTr) Secretary Jaime J. Bautista, and in coordination with the Department of the Interior and Local Government (DILG).
Image Credit: Land Transportation Office – Philippines / Facebook
Video: Mothers Advocating Road Safety (M-A-R-S) Campaign
“Road safety is a shared responsibility,” declared LTO Chief, Assistant Secretary Atty. Vigor D. Mendoza II, in this video about the Mothers Advocating Road Safety (M-A-R-S) campaign.
“Ito po ang panawagan ng LTO at ng mga kasamahan namin sa lahat ng mga stakeholders namin at para po sa inyo (The LTO, together with other agencies and stakeholders, call on everyone to share this responsibility),” the LTO Chief added.
Watch the following video to learn more about the M-A-R-S campaign!
Final Thoughts
Indeed, parents, especially mothers, are the first teachers to their children — guiding them, protecting them, and providing them with safety instructions, especially when out on the road.
Thanks to the M-A-R-S campaign, more mothers are empowered and better prepared to continue spreading awareness about road safety to their children, and throughout their communities.
Speaking of empowerment, the LTO also continues to provide capability training to its female personnel. Recently, LTO Region 8 held a seminar for “Lady Law Enforcement Officers.” Check out this article to learn more about this event!